4. Web Site Navigational Information
Cookies, Web Beacons and IP Addresses
Unfurl uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company's Site ("Site Navigational Information"). This section describes the types of Web Site Navigational Information used on the Company's Site and how this information may be used.
Web Beacons: Unfurl uses Web beacons alone or in conjunction with cookies to compile information about Customers and Visitors' usage of the Company's Web sites and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Web site tied to the Web beacon, and a description of a Web site tied to the Web beacon. For example, Unfurl may place Web beacons in marketing or notification emails that notify the Company when you click on a link in the email that directs you to the Site. Unfurl uses Web beacons to operate and improve the Site, Service and/or communications.
IP Addresses: When you visit the Site, Unfurl collects your Internet Protocol ("IP") addresses to track and aggregate non-personal information. For example, Unfurl uses IP addresses to monitor the regions from which User and Visitors navigate the Company's Web sites.
Do Not Track: Currently, various browsers – including Internet Explorer, Firefox, and Safari – offer a "do not track" or "DNT" option that relies on a technology known as a DNT header, which sends a signal to Web sites' visited by the user about the user's browser DNT preference setting. Unfurl does not currently commit to responding to browsers' DNT signals with respect to the Site or Service, in part, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. Unfurl takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.